The idea never came from a business plan. It came from years of Tammy and me driving out to Napa, Sonoma, San Francisco, and Los Angeles, finding a small restaurant or a family-run winery nobody had told us about, and wishing someone had written it down. I got tired of every list recommending the same five restaurants and ten wineries, from people who had clearly never eaten there. Eat Sip Go started as our own honest list, and grew into a place other people could use.